Real Estate Video Marketing

If you are a real estate agent or broker, you know the real estate market is picking up steam, and is expected to further trend upward throughout 2016. We’ve noticed many in your industry are doing a great job of responding to this trend. We’re seeing you increase your production of attractive digital marketing collateral, noticing you publishing regular blog content, and observing how you are dynamically staying engaged with followers on social media. People in your industry are working hard to set themselves apart in this competitive market, which is why we want to be a resource to you – to help you up your video marketing ante!

As you know, an increasing number of buyers and sellers use channels such as YouTube and Instagram to research listings, as well as to determine which real estate professionals they should place their trust in. Videos and Instavideos are powerful tools for telling your story. You can leverage them to grow your listing business, build lasting relationships, and strengthen your reputation within your community. In addition to becoming your source for beautiful listing videos at affordable prices, we can work with you on video strategy for strengthening your brand both locally and internally.

Brand/explainer videos  

These videos should capture the timeless components of your brand, so they can be used to represent you for several years. They are incredibly valuable collateral, because you can use the footage for multiple purposes. A video such as this can: live on your website, auto-play on your YouTube page, add value to your presentations during conferences and other meetings, and be repurposed as your profile video for Facebook. These are only a few examples for how you can use them. Here’s a brand video we created for Vanessa Schuelke, a realtor at RE/MAX River Cities in New Braunfels, Texas:

Longer brand videos can be edited into several shorter videos to use on channels such as Instagram, Twitter, or Vine. Here's an Instavideo example: 

Testimonials and case studies   

There is nothing more relevant to people who are looking for the right real estate professional or company, than hearing from past clients who found your help buying or selling a home invaluable. Having a great reputation, and having this spread through word of mouth, is still the most powerful marketing tool available to you. Testimonial videos provide you with virtual word of mouth advertising. These videos can live on your website, be shared on your social media channels, and be used as part of your email marketing campaigns. 

Advice or “thought leadership” videos   

Whether you embed these in your blog articles, or as part of your service descriptions or advice segments on your website, these short, digestible videos cooperate with your written content to demonstrate your expertise in your market. They work to show people why they should trust you or your company, and choose you or your company, over the competition. They are great for setting yourself apart from the crowd as an educator on relevant housing-related and community topics, as well as for providing home selling and buying advice.

Company culture videos    

These videos can live on your website and be blasted on your social media channels. They not only serve the purpose of inspiring and re-energizing your team, but they demonstrate to your community that you are a great company to work for and work with. Just like brand videos, these should capture the timeless components of your brand, so they can continuously motivate and inspire your agents for several years before needing to be updated.

Real estate photography     

At Troubadour Image + Sound, we are really excited to be able to offer beautiful real estate photography to our video clients. These unique still images, captured during the production of your videos, can be used to create powerful collateral for telling your story. They can inspire connections between buyers and sellers, buyers and property listings, buyers or sellers and agents, and your company and your local community. These unique, non-stock images can be used on your website, as part of your digital brochure or fact sheets, for your digital presentations, etc. 

If you are ready to set yourself apart from the competition through video, and need an affordable and creative team to work with, please contact us. One of our partners was formerly an agent, and we are paying close attention to trends in the real estate industry. Let us work with you to strengthen your brand relevance in your local community.