Make an Emotional Connection through Storytelling
I really enjoy storytelling around the campfire, and I’m interested in the historical impact of such practices on human cognition and culture and on early societal learning. I’m also intrigued with figuring out ways to mimic this campfire type engagement within the online storytelling context.
At Troubadour Image + Sound, we tell stories through video that connect with people’s emotions on a human level, because we know the message has to be about more than just the storyteller. It must be meaningful and memorable to the audience. We enjoy working on great backstories, especially if tribute is given to the important people and experiences that have shaped an artist’s or an entrepreneur’s work or life. We are passionate about keeping inspiration active in the hearts and minds of those who engage with the stories.
Hook people through emotional connection
If you are an independent artist or entrepreneur, you are pouring your energy, love, and dreams into your work and on some level your work has the potential to shift the way people are in the world. But for more people to experience your work, you have to break through the white noise. The environment around a campfire gives people reason and opportunity to pause and give a story their full attention. This type of spark or shared energy is created through online story telling as well, when the story connects with people on an emotional level.
Remember, bragging is boring
It is one thing to tell people about what is exciting about your work or product, but another to detail a long list of your accomplishments or superiorities. The latter is not what we are recommending. If your testimony is self-centered – such as all about how great you are now, compared to how bad you used to be before you saw the light – just buy a diary. You won’t reach or move a wider audience that way.
Share your passion
Think about when a person is very authentically and enthusiastically telling you about something, or someone, s/he is wholeheartedly into. It is easy to get caught up in a shared energy. Or think about how when you meet someone who you just click with, and like them immediately. People connect with passion. Great storytelling is about more than just getting people to buy from you. Hopefully your work is about more than this, too. Good stories are intriguing. They can cause people to look around, and be less self-focused. They help people see the world in new ways and can prompt them to progress.
Want people to gather around your story? At Troubadour Image + Sound, we are visual storytellers. We make sure the production of your story accurately reflects who you are and how you want to be known. Let’s work together to move people to engage with you and your work.