Why You Should Care
Compassion is something you don’t hear about much in business. In the age of selfies, cover photos, and the numerous hours and resources brands spend curating their own images – it seems like people are pretty focused on themselves. Yet, we all know people who inspire us, people who offer value to others while making their own work and lives meaningful in the process.
What we’re describing is not unlike that of a talented chef, who has taken the time to prepare a meal that is sure to leave guests with a personal and memorable experience. This chef has taken into consideration: the ingredients, the palate, the color of the items, the presentation, and the delivery of the cuisine. All of the components are there to make it extraordinary, because the chef cares.
Business is personal
We’ve all heard people say: “It’s not personal, it’s business,” but at Image + Sound we believe business is personal. Doing good business requires a willingness and desire to invest time and energy in developing and maintaining good relationships. Good companies – good people – get to know others (their customers, their team members, people in their creative communities, even their competitors) and care about them as human beings. They may not always be able to give others what they want, but they care enough to keep their relationships intact.
Caring is a core value
Caring is one of our company core values. We define it as continuously demonstrating passion for the work we do and compassion for the people we work with and serve. However large or small a project is, we –and the people we work with – have an opportunity to do work that changes things for people on some scale. We choose work we believe will leave people better off than they were when they met us. We want them to succeed in their vision and in business.
Working for artistic placefullness
Many people are artistically malnourished, even artists. As a culture, we are widely experiencing artistic placelessness. Often we are faced with the choice between continuously self-financing authentic work – but being forced to treat it as a glorified hobby – or having to conform to the powers that be (molding our work and image however we are told). There is little room for invention within those options. Image + Sound exists to be part of the solution, to help remedy this problem. This is our struggle, too. It’s why we are so passionate about it. Our work is about inspiring and giving control back to the artists and other innovators.
A soulful, human approach
In the studio, or when we work on a video project, we might not be making The Godfather, but we could be. Great work is the result of having a great attitude. We feel that every opportunity to build something offers us a chance to create something unique and compelling. We like to work with clients who are willing to take risks and color outside the lines. When we collaborate on a project in this way, those discoveries can be moments of personal transformation – opportunities to care more, develop stronger passion, and put something more meaningful into the hands of your audience and into the world.
Whether you hire us to tell your story or not, we want to talk to people who share our values about caring. We would like to be Good Samaritans in the world, people who are willing to risk being more authentic in our own work while also being eager to go above and beyond to help others. Get in touch.